Director of Strategic Marketing & Partnership Programs
Andrea brings to Rekreation Marketing over 20 years of experience in media and marketing, working directly with brands, understanding needs, and building strategic, effective and measurable program ideas that foster memorable brand connectivity with target consumers. Andrea spent most of her career in New York where her experiences across music and entertainment marketing helped build a strong understanding of the immense power of emotional branding through consumer values. While her passion lies on the creative side of media and marketing, there is an acute drive for the measurability of lifestyle consumer engagement for the purpose of continually validating its proven successes. Now a resident of Florida, and with new community ties through the outdoor lifestyle, her and her family enjoy all of the benefits that Florida has to offer both them and Rekreation Marketing clients.